Schedule a visit and see what the Notorious approach is all about

OUR
NOTORIOUS

APPROACH

VALUES & BELIEFS

Our values are inspired by and built for our community of athletes who have been with us through out our journey.

INTEGRITY

INTEGRITY

Integrity and professionalism are at the forefront of every interaction. Our excitement for life and passion to teach keep us humble and honest.

RESPONSIBILITY

RESPONSIBILITY

Responsibility is not a burden but an opportunity to shape how we want to live our lives. Each class is a chance for us to fight for the change we want to see in ourselves.

GENEROSITY

GENEROSITY

Generosity is at the heart of every leader and we believe leaders are heroes. Heroes are are driven by action and find purpose through serving others in their unique way.

RESPECT

RESPECT

Respect is treating everyone with dignity regardless of who they are. What makes the Notorious community so unique and strong is our differences. Diversity is what makes us thrive.

OUR
WELLNESS

EXPERIENCE

PILLARS OF HEALTH

These four pillars of holistic health are what we believe is the foundation for our athletes to achieve their goals.

PURPOSE

PURPOSE

We believe a person's path to their ambition is paved by the core values they set for themselves. Values lead to purpose, which drives actions, and actions bring us to where we need to be.

NUTRITION

NUTRITION

Our approach revolves around a selection of whole foods and learning how to prepare meals that fuel our activities. Athletes can create a nutritional regimen that fits both their physical and cultural needs.

MOVEMENT

MOVEMENT

Notorious makes longevity a priority by providing various highly functional movements performed at high intensity. With our wide variety of classes, members have the opportunity to stretch their bodies in more ways than one.

REGENERATION

REGENERATION

There must be regeneration where there is movement. Regeneration is a chance to align yourself with your fitness goals and intentions for life. This practice encompasses flow activities, time in nature, and adopting stillness.

HOW
OUR STORY

BEGAN

THE OWNER'S STORY

WE STARTED OUR FITNESS JOURNEY
AS A FAMILY

“Fitness is something that as a family, we have always done ever since my kids were little. Our fitness journey started when Junior & Gabriel started going to their karate school and little Erica and myself were going to Kung Fu. In 2016 we were watching American Ninja Warrior and we thought, ‘Wouldn’t it be cool to go and compete as a family?’ 

That’s how we found CrossFit.”

Gerardo Sr.

Continue the owner's story

“The first crossfit gym we checked out was Notorious. After Alex Martinez, the original founder, led us through our first class, that was it, we did’t need to visit another place. The members there really felt like a family. We loved the atmosphere, the community, and I felt very comfortable having my kids there because I knew that they’d have good role models.

The only inconvenience at that point was paying for both a martial arts and a CrossFit memberships, but I didn’t mind because I saw the benefits they were providing for us.”

“When Erica and myself got our black belts in Kung Fu, our teacher Master Wu asked, “Alright, are you guys going to open your own school?” We thought “no” at first but in the beginning of 2019 we got our opportunity.

 

The owners of Notorious at that time found that they needed to focus more on their own full time careers and were in need of a transition. So with my family’s support, I offered to buy the gym. They were really happy to transfer the business to me and my family. That was the beginning of our journey as gym owners.


We wanted to do more than just provide crossfit classes, so we incorporated nutrition, martial arts, kickboxing, Kung-fu, steel mace and yoga. Because we knew the struggle of paying for classes at different gyms, we wanted to offer a membership that allowed people to enjoy fitness in whatever way they wanted to that day.”

“Right when we were feeling comfortable near the end of 2021, the building owner explained the rent was increasing next year. We either had to pay more than double the rent or find a new place. That was another turning point for us, do we shrink or do we grow?

 

We decided to grow and moved into our current location in Portage Park. With two and a half times the space, we’re really able to provide the place of our dreams. Not only do we have the space for our different classes, but we’ve been hosting new workshops and community events. There’s so much more we want to do, we’re just getting started right.


We love what we do and share that excitement with our members. It shows because everybody that comes into our gym enjoys themselves. When I see everybody happy, working out, sweating together, I think, ‘Yes. That’s what it’s all about.'”

BOOK A
NO SWEAT

INTRO

Find something new and challenging in our fitness program, no matter where you are in your fitness journey, whether you are just starting out or a seasoned athlete.

FACILITY INFORMATION

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